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~person:"Gierl, Heribert"
~person:"Janssen, Maarten C. W."
~person:"Septianto, Felix"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
203
Konsumentenverhalten
202
Advertising effects
48
Werbewirkung
48
Advertising
43
Search theory
42
Suchtheorie
42
Werbung
39
Emotion
35
Theorie
34
Theory
34
Preismanagement
27
Pricing strategy
27
Information costs
26
Informationskosten
26
Brand management
22
Markenführung
22
Brand image
21
Markenimage
21
Deutschland
16
Germany
16
Luxury goods
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12
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10
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10
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10
Marketingmanagement
10
Online-Marketing
10
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consumer search
9
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8
Ethics
8
Ethik
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157
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46
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English
163
German
40
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Gierl, Heribert
Janssen, Maarten C. W.
Septianto, Felix
Han, Heesup
119
Belk, Russell W.
114
Mattila, Anna S.
105
Grunert, Klaus G.
101
Phau, Ian
101
Huber, Frank
89
Lusk, Jayson L.
85
Foxall, Gordon R.
82
Herrmann, Andreas
81
Bauer, Hans H.
80
Khare, Arpita
78
Wiedmann, Klaus-Peter
78
Sheth, Jagdish N.
77
Usman, Osly
76
Grewal, Dhruv
70
Nayga, Rodolfo M.
70
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Laroche, Michel
65
Wansink, Brian
63
Stavins, Joanna
62
Bruwer, Johan
61
Paul, Justin
61
Jang, Soocheong
57
Verhoef, Peter C.
56
Walsh, Gianfranco
56
Ko, Eunju
55
Thøgersen, John
55
Pelsmacker, Patrick de
54
Rajagopal
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Diamantopoulos, Adamantios
51
Hollebeek, Linda D.
51
Rock, Bram de
51
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Journal of retailing and consumer services
18
Discussion paper / Tinbergen Institute
17
Marketing : ZFP ; journal of research and management
17
Journal of business research : JBR
14
Working papers / Department of Economics, University of Vienna
8
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
International journal of industrial organization
6
Der Markt : international journal of marketing
5
Asia Pacific journal of marketing and logistics
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Journal of business economics : JBE
4
Journal of business ethics : JBE
4
Psychology & marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Discussion papers / CEPR
3
European journal of marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Marketing letters : a journal of research in marketing
3
Discussion paper / Centre for Economic Policy Research
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Journal of advertising
2
Marketing : journal of research and management
2
Marketing intelligence & planning
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
American economic journal
1
Asia Pacific Journal of Marketing and Logistics
1
Australasian marketing journal
1
Australian journal of management
1
Barcelona GSE working paper series : working paper
1
Basic research program working papers / Series: Economics / National Research University, Higher School of Economics
1
Business ethics, the environment & responsibility
1
CESifo working papers
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
Cutting edge international research
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ECONIS (ZBW)
202
Other ZBW resources
1
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1
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
2
Discriminatory trade promotions in consumer search markets
Janssen, Maarten C. W.
;
Reshidi, Edona
- In:
Marketing science
42
(
2023
)
2
,
pp. 401-422
Persistent link: https://www.econbiz.de/10014317109
Saved in:
3
Incumbency advantages : price dispersion, price discrimination, and consumer search at online platforms
Gugler, Klaus
;
Heim, Sven
;
Janssen, Maarten C. W.
; …
- In:
Journal of political economy microeconomics
1
(
2023
)
3
,
pp. 517-556
Persistent link: https://www.econbiz.de/10014339795
Saved in:
4
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
5
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun
;
Park, Jooyoung
;
Septianto, Felix
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1563-1578
Persistent link: https://www.econbiz.de/10013280167
Saved in:
6
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
7
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
8
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco
;
Jalali, Marjan S.
;
Septianto, Felix
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Saved in:
9
Consumer search and product returns in e-commerce
Janssen, Maarten C. W.
;
Williams, Cole
- In:
American economic journal
16
(
2024
)
2
,
pp. 387-419
Persistent link: https://www.econbiz.de/10014525793
Saved in:
10
How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
Journal of business ethics : JBE
193
(
2024
)
1
,
pp. 63-88
Persistent link: https://www.econbiz.de/10014637572
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