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~person:"Gierl, Heribert"
~person:"Janssen, Maarten C. W."
~subject:"Brand image"
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Brand image
Consumer behaviour
133
Konsumentenverhalten
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Search theory
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Suchtheorie
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Theorie
33
Theory
33
Information costs
26
Informationskosten
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Preismanagement
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price dispersion
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Gierl, Heribert
Janssen, Maarten C. W.
Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
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Han, Heesup
19
Usman, Osly
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Bang, Nguyen
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Guzman, Francisco
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Japutra, Arnold
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Melewar, T. C.
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Marketing : ZFP ; journal of research and management
5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Der Markt : international journal of marketing
1
Journal of business research : JBR
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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ECONIS (ZBW)
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Gierl, Heribert
;
Eleftheriadou, Christina
;
Großmann, Tina
- In:
Die Unternehmung : Swiss journal of business research …
60
(
2006
)
4
,
pp. 297-313
Persistent link: https://www.econbiz.de/10003353637
Saved in:
12
Markentreue und Kaufintervalle bei langlebigen Konsumgütern
Gierl, Heribert
;
Helm, Roland
;
Stumpp, Stefan
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10001666374
Saved in:
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