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~person:"Gierl, Heribert"
~person:"Kapferer, Jean-Noël"
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Search: subject:"Markenartikel"
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Brand management
32
Markenführung
32
Markenartikel
27
Brand image
24
Markenimage
24
Brand
23
Consumer behaviour
23
Konsumentenverhalten
23
Advertising effects
13
Luxury goods
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Markenpolitik
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Gierl, Heribert
Kapferer, Jean-Noël
Burmann, Christoph
154
Esch, Franz-Rudolf
151
Huber, Frank
93
Baumgarth, Carsten
91
Melewar, T. C.
79
Meffert, Heribert
76
Keller, Kevin Lane
74
Sattler, Henrik
73
Bruhn, Manfred
64
Bauer, Hans H.
61
De Chernatony, Leslie
57
Ahlert, Dieter
56
Tomczak, Torsten
51
Phau, Ian
49
Wiedmann, Klaus-Peter
49
Balmer, John M. T.
45
Völckner, Franziska
44
Bang, Nguyen
43
Loureiro, Sandra Maria Correia
42
Fournier, Susan
41
Merrilees, Bill
41
Romaniuk, Jenni
41
Herrmann, Andreas
39
Foroudi, Pantea
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Ind, Nicholas
37
Strebinger, Andreas
37
Bronnenberg, Bart J.
35
Ko, Eunju
35
Schmidt, Holger J.
34
Dawes, John
33
Diamantopoulos, Adamantios
33
Uggla, Henrik
33
Aaker, David A.
32
Langner, Tobias
32
MacInnis, Deborah J.
32
Gupta, Suraksha
31
Kernstock, Joachim
31
Han, Heesup
30
Park, C. Whan
30
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Marketing : ZFP ; journal of research and management
6
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
4
Jahrbuch der Absatz- und Verbrauchsforschung
3
Bridging the gap between advertising academia and practice
2
Der Markt : international journal of marketing
2
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
2
Journal of business research : JBR
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Brand management ; Vol. 2
1
Challenges in an age of dis-engagement
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Handelsforschung
1
Innovative Markenführung und -implementierung
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of brand management: advanced collections
1
Journal of personal selling & sales management
1
Journal of strategic management education : JSME
1
Marketing : journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Psychology & marketing
1
Revue française de gestion : hommes et techniques
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
The definitive book of branding
1
The journal of product & brand management
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
56
USB Cologne (EcoSocSci)
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
All that glitters is not sold: selling a luxury brand outside a luxury environment
Gyomlai, Moumita Das
;
Ahearne, Michael
;
Rouziès, Dominique
- In:
Journal of personal selling & sales management
42
(
2022
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10013178130
Saved in:
3
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
4
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
5
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
6
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
7
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
8
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
9
Advances in luxury brand management
Kapferer, Jean-Noël
(
ed.
);
Kernstock, Joachim
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011639311
Saved in:
10
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
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