//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gierl, Heribert"
~person:"Lusk, Jayson L."
~subject:"Preismanagement"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Preismanagement
Werbewirkung
Consumer behaviour
160
Konsumentenverhalten
160
Experiment
33
Willingness to pay
26
Zahlungsbereitschaftsanalyse
26
Advertising effects
24
Theorie
22
Theory
22
USA
21
United States
21
Deutschland
16
Food
16
Germany
16
Lebensmittel
16
Product labelling
16
Warenkennzeichnung
16
Advertising
14
Beef
14
Brand image
14
Markenimage
14
Rindfleisch
14
Werbung
14
Präferenztheorie
11
Theory of preferences
11
Brand
8
Brand management
8
Eating habit
8
Ernährungsverhalten
8
Food consumption
8
Lebensmittelkonsum
8
Markenartikel
8
Markenführung
8
Fleisch
7
Genetically modified product
7
Gentechnisch erzeugtes Produkt
7
Marketing management
7
Marketingmanagement
7
Meat
7
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
29
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Aufsatz im Buch
4
Book section
4
Bibliografie enthalten
1
Bibliography included
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
21
German
9
Author
All
Gierl, Heribert
Lusk, Jayson L.
Usman, Osly
25
Pelsmacker, Patrick de
22
Septianto, Felix
22
Janssen, Maarten C. W.
20
Huber, Frank
19
Courty, Pascal
18
Dens, Nathalie
18
Spann, Martin
18
Diehl, Sandra
16
Mattila, Anna S.
16
Chen, Haipeng
15
Pauwels, Koen
15
Grewal, Dhruv
14
Monroe, Kent B.
14
Wilbur, Kenneth C.
14
Esch, Franz-Rudolf
13
Jiang, Baojun
13
Matsushima, Noriaki
12
Muehling, Darrel D.
12
Torres, Ivonne M.
12
Yoon, Sukki
12
Bergemann, Dirk
11
Bertini, Marco
11
Chen, Ying-Ju
11
Ghose, Anindya
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Roth, Stefan
11
Rudanko, Leena
11
Shelegia, Sandro
11
Skiera, Bernd
11
Snir, Avichai
11
Trachter, Nicholas
11
Wu, Linwan
11
Bauer, Hans H.
10
Dahlén, Micael
10
Diller, Hermann
10
Dodoo, Naa Amponsah
10
Eisend, Martin
10
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
11
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Advances in economic analysis & policy
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Cutting edge international research
1
Der Markt : international journal of marketing
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
International advertising and communication : current insights and empirical findings
1
International journal of marketing : IJM ; formerly Der Markt
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Marketing : journal of research and management
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Schriften zum Marketing
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
1
-
10
of
30
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
3
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
4
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
5
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
6
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
7
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
8
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
9
Are slim models doing better? : advertising effect of model body size
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
3
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
Saved in:
10
How do consumer respond to information about the moral orientation of companies? : the moderating role of consumer gender
Steinhart, Tanja
;
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
3
,
pp. 6-15
Persistent link: https://www.econbiz.de/10011959813
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->