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~person:"Gierl, Heribert"
~subject:"Brand image"
~subject:"Internet marketing"
~subject:"Psychology of advertising"
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Brand image
Internet marketing
Psychology of advertising
Advertising effects
54
Werbewirkung
54
Consumer behaviour
24
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24
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17
Werbung
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Gierl, Heribert
Pelsmacker, Patrick de
23
Wilbur, Kenneth C.
18
Tucker, Catherine
15
Dens, Nathalie
13
Sayedi, Amin
13
Jerath, Kinshuk
12
Bauer, Hans H.
11
Lewis, Randall A.
11
Russo, Antonio
11
Esch, Franz-Rudolf
10
Ghose, Anindya
10
Goldfarb, Avi
10
Pauwels, Koen
10
Sahni, Navdeep S.
10
Bellman, Steven
9
Reijmersdal, Eva A. van
9
Rozendaal, Esther
9
Septianto, Felix
9
Choi, Yung Kyun
8
D'Annunzio, Anna
8
Dwivedi, Yogesh Kumar
8
Johnson, Garrett A.
8
Penta, Antonio
8
Reiley, David H.
8
Rosengren, Sara
8
Sreejesh, S.
8
Tucker, Catherine E.
8
Yoon, Sukki
8
Zhu, Yi
8
Zinman, Jonathan
8
Bang Nguyen Viet
7
Buijzen, Moniek
7
Dodoo, Naa Amponsah
7
Hudders, Liselot
7
Ilicic, Jasmina
7
Karlan, Dean
7
Katona, Zsolt
7
Kulczynski, Alicia
7
Muehling, Darrel D.
7
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Marketing : ZFP ; journal of research and management
6
Bridging the gap between advertising academia and practice
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal für Betriebswirtschaft : management review quarterly
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
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ECONIS (ZBW)
15
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
3
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
4
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
5
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
6
The effect of eroticism in couple depictions in advertisements on brand evaluations
Thomas, Stefan
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 117-132)
.
2017
Persistent link: https://www.econbiz.de/10011540334
Saved in:
7
Put It on the right side : the effect of print advertisement location on product evaluation
Schneider, Tanja
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 183-198)
.
2017
Persistent link: https://www.econbiz.de/10011540353
Saved in:
8
When self-referencing cues are harmful : the effects of "For You"-statements in advertisements on product attitudes
Bombe, Sandra
;
Gierl, Heribert
- In:
The changing roles of advertising : [extended versions …
,
(pp. 285-298)
.
2013
Persistent link: https://www.econbiz.de/10009773956
Saved in:
9
Produktdifferenzierung durch Imply-Benefit-Attribute
Gierl, Heribert
;
Großmann, Tina
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
3
,
pp. 62-68
Persistent link: https://www.econbiz.de/10003722529
Saved in:
10
Wann wirkt ein männliches Modell in der Werbung besser als ein weibliches Modell?
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10003457824
Saved in:
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