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~person:"Gierl, Heribert"
~subject:"Brand management"
~subject:"Werbeplanung"
~type_genre:"Article in journal"
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Brand management
Werbeplanung
Advertising effects
42
Werbewirkung
42
Consumer behaviour
19
Konsumentenverhalten
19
Advertising
15
Werbung
15
Brand
7
Emotion
7
Markenartikel
7
Theorie
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Theory
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Brand image
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Markenführung
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Psychology of advertising
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Werbepsychologie
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Germany
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Advertising planning
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Marketing management
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Perception
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Promotional materials
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Schätzung
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Brand Evaluations
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Cognition
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Article in journal
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6
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Gierl, Heribert
Pelsmacker, Patrick de
14
Dens, Nathalie
12
Romaniuk, Jenni
7
Esch, Franz-Rudolf
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Hayes, Jameson L.
5
Ko, Eunju
5
Matthes, Jörg
5
Muehling, Darrel D.
5
Septianto, Felix
5
Baxter, Stacey M.
4
Bellman, Steven
4
Chen, Huan
4
Cohen, Justin
4
Erfgen, Carsten
4
Ilicic, Jasmina
4
King, Karen Whitehill
4
Kulczynski, Alicia
4
Stephen, Gladys
4
Teng, Lefa
4
Torres, Ivonne M.
4
Verhellen, Yann
4
Zúñiga, Miguel Ángel
4
Avramova, Yana R.
3
Baack, Daniel W.
3
Brasel, S. Adam
3
Brunner, Christian Boris
3
Buijzen, Moniek
3
Cheong, Yunjae
3
Dahlén, Micael
3
Dardis, Frank E.
3
Dwivedi, Yogesh Kumar
3
Faulkner, Margaret
3
Fazli-Salehi, Reza
3
Foroudi, Pantea
3
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3
Gilal, Faheem Gul
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Marketing : ZFP ; journal of research and management
4
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
International journal of advertising : the quarterly review of marketing communications
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Source
All
ECONIS (ZBW)
9
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
3
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
4
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
5
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
6
The logo matters : the effect of the logo type on the attitude towards co-products
Heberle, Antonia
;
Gierl, Heribert
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011799710
Saved in:
7
Der Einfluss des Alters von Testimonials auf Einstellungen zu Produkten
Gierl, Heribert
;
Bombe, Sandra
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
3
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003880931
Saved in:
8
Die Rolle guter Argumente in der Werbung mit prominenten Testimonials
Gierl, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
57
(
2003
)
2
,
pp. 115-133
Persistent link: https://www.econbiz.de/10001751684
Saved in:
9
Verwendung von Goal Frames in der Werbung
Gierl, Heribert
;
Koncz, Julia
;
Satzinger, Michaela
- In:
Die Unternehmung : Swiss journal of business research …
56
(
2002
)
3
,
pp. 145-161
Persistent link: https://www.econbiz.de/10001674596
Saved in:
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