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~person:"Gierl, Heribert"
~subject:"Brand management"
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Search: subject:"Advertising"
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Brand management
Advertising effects
54
Werbewirkung
54
Consumer behaviour
29
Konsumentenverhalten
29
Advertising
28
Werbung
26
Deutschland
11
Germany
11
Brand image
10
Markenimage
10
Brand
9
Markenartikel
9
Psychology of advertising
9
Theorie
9
Theory
9
Werbepsychologie
9
Emotion
8
Markenführung
8
Advertising planning
7
Werbeplanung
7
Experiment
6
Promotional materials
5
Werbemittel
5
Estimation
4
Gender
4
Geschlecht
4
Marketing management
4
Marketingmanagement
4
Perception
4
Print advertising
4
Printwerbung
4
Schätzung
4
Wahrnehmung
4
Website
4
Werbeträger
4
Consumer goods marketing
3
International marketing
3
Internationales Marketing
3
Internet marketing
3
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1
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English
6
German
2
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Gierl, Heribert
Dens, Nathalie
20
Pelsmacker, Patrick de
20
Ko, Eunju
14
Burmann, Christoph
13
Bauer, Hans H.
12
Diamantopoulos, Adamantios
12
Esch, Franz-Rudolf
12
Loureiro, Sandra Maria Correia
12
Fantapié Altobelli, Claudia
10
Huber, Frank
10
Strebinger, Andreas
10
Septianto, Felix
9
Rita, Paulo
8
Romaniuk, Jenni
8
Guzman, Francisco
7
Johnson, Lester W.
7
Khan, Bilal Mustafa
7
Kreutzer, Ralf T.
7
Meffert, Heribert
7
Melewar, T. C.
7
Rahman, Zillur
7
Schlegelmilch, Bodo B.
7
Srivastava, R. K.
7
Steenkamp, Jan-Benedict E. M.
7
Steiner, Paul
7
Taylor, Charles Raymond
7
Alden, Dana
6
Baumgarth, Carsten
6
Erfgen, Carsten
6
Khan, Imran
6
Kunkel, Thilo
6
Machado, Joana César
6
Meyer, Frederik
6
Mogaji, Emmanuel
6
Pauwels, Koen
6
Schaffmeister, Niklas
6
Schroeder, Jonathan E.
6
Sreejesh, S.
6
Swoboda, Bernhard
6
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Marketing : ZFP ; journal of research and management
4
International journal of advertising : the quarterly review of marketing communications
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
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ECONIS (ZBW)
8
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1
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Emoji your story : the
advertising
effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
4
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
5
Too sexy for the price? : the effectiveness of erotic
advertising
depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
6
The logo matters : the effect of the logo type on the attitude towards co-products
Heberle, Antonia
;
Gierl, Heribert
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011799710
Saved in:
7
Differenzierte oder undifferenzierte Werbestrategie für Markenerweiterungen
Gierl, Heribert
;
Koncz, Julia
;
Jaumann, Mathias
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
2
,
pp. 176-199
Persistent link: https://www.econbiz.de/10003013988
Saved in:
8
Konsistenz der Internetwerbung mit der klassischen Werbung
Gierl, Heribert
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2003
)
2
,
pp. 50-55
Persistent link: https://www.econbiz.de/10001756234
Saved in:
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