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~person:"Gierl, Heribert"
~subject:"Consumer behaviour"
~subject:"Marketing theory"
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Consumer behaviour
Marketing theory
Konsumentenverhalten
26
Marketing management
17
Marketingmanagement
17
Theorie
16
Theory
16
Brand management
13
Markenführung
13
Advertising effects
11
Beziehungsmarketing
11
Brand image
11
Markenimage
11
Relationship marketing
11
Werbewirkung
11
Deutschland
10
Germany
10
Lieferantenmanagement
7
Product management
7
Produktmanagement
7
Supplier relationship management
7
Customer service
6
Kundenservice
6
Advertising
5
Brand
5
Experiment
5
Innovation
5
Markenartikel
5
Werbung
5
Marketingtheorie
4
Consumer goods marketing
3
Estimation
3
Internet
3
Konsumgütermarketing
3
Market research
3
Marktforschung
3
Schätzung
3
Advertising planning
2
Agency theory
2
Automobilzulieferindustrie
2
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6
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Article
28
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1
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24
Aufsatz in Zeitschrift
24
Aufsatz im Buch
4
Book section
4
Bibliografie enthalten
1
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1
Hochschulschrift
1
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1
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Language
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English
15
German
14
Author
All
Gierl, Heribert
Han, Heesup
65
Mattila, Anna S.
57
Kumar, V.
44
Phau, Ian
42
Loureiro, Sandra Maria Correia
40
Hollebeek, Linda D.
39
Huber, Frank
39
Sheth, Jagdish N.
39
Verhoef, Peter C.
38
Keller, Kevin Lane
36
Homburg, Christian
35
Bang, Nguyen
34
Bauer, Hans H.
34
Kotler, Philip
34
Herrmann, Andreas
33
Wiedmann, Klaus-Peter
31
Ko, Eunju
30
Swoboda, Bernhard
30
Melewar, T. C.
29
Septianto, Felix
29
Sarkar, Abhigyan
28
Bruhn, Manfred
25
Diamantopoulos, Adamantios
25
MacInnis, Deborah J.
25
Prentice, Catherine
25
Vrontis, Demetris
25
Walsh, Gianfranco
25
Dawes, John
24
Rahman, Zillur
24
Usman, Osly
24
Grewal, Dhruv
23
Klaus, Philipp
23
Pelsmacker, Patrick de
23
Bagozzi, Richard P.
22
Balaji, M. S.
22
Guzman, Francisco
22
Hyun, Sunghyup Sean
22
Japutra, Arnold
22
Khan, Imran
21
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Marketing : ZFP ; journal of research and management
7
Der Markt : international journal of marketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of business economics : JBE
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Cutting edge international research
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International advertising and communication : current insights and empirical findings
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Marketing : journal of research and management
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Schriften zum Marketing
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
29
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1
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10
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29
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date (oldest first)
1
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
2
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
3
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
4
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
5
Do customers misattribute failures in customer-retailer-relationship?
Gierl, Heribert
;
Zhu, Yajing
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 227-248)
.
2013
Persistent link: https://www.econbiz.de/10009774609
Saved in:
6
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
7
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
8
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
9
Wessen Fehler? : Aussagen der Attributionstheorie zur Relevanz von Schuld in Anbieter-Nachfrager-Beziehungen
Gierl, Heribert
;
Zhu, Yajing
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
3
,
pp. 79-103
Persistent link: https://www.econbiz.de/10003929442
Saved in:
10
Werbung mit Knappheitssignalen : die Rolle des Typs des Signals, der Produktkategorie und der Sachargumente
Gierl, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
64
(
2010
)
2
,
pp. 137-165
Persistent link: https://www.econbiz.de/10003982536
Saved in:
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