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~person:"Gierl, Heribert"
~subject:"Consumer behaviour"
~subject:"Relationship marketing"
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Consumer behaviour
Relationship marketing
Konsumentenverhalten
26
Marketing management
17
Marketingmanagement
17
Theorie
16
Theory
16
Brand management
13
Markenführung
13
Advertising effects
11
Beziehungsmarketing
11
Brand image
11
Markenimage
11
Werbewirkung
11
Deutschland
10
Germany
10
Lieferantenmanagement
7
Product management
7
Produktmanagement
7
Supplier relationship management
7
Customer service
6
Kundenservice
6
Advertising
5
Brand
5
Experiment
5
Innovation
5
Markenartikel
5
Werbung
5
Marketing theory
4
Marketingtheorie
4
Consumer goods marketing
3
Estimation
3
Internet
3
Konsumgütermarketing
3
Market research
3
Marktforschung
3
Schätzung
3
Advertising planning
2
Agency theory
2
Automobilzulieferindustrie
2
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6
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1
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Article
30
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1
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Article in journal
26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
4
Book section
4
Bibliografie enthalten
1
Bibliography included
1
Hochschulschrift
1
Thesis
1
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Language
All
German
16
English
15
Author
All
Gierl, Heribert
Bruhn, Manfred
120
Homburg, Christian
120
Kumar, V.
89
Han, Heesup
77
Huber, Frank
70
Bauer, Hans H.
68
Mattila, Anna S.
65
Herrmann, Andreas
62
Verhoef, Peter C.
62
Wiedmann, Klaus-Peter
55
Hollebeek, Linda D.
51
Piller, Frank T.
48
Stauss, Bernd
47
Krafft, Manfred
46
Loureiro, Sandra Maria Correia
45
Palmatier, Robert W.
42
Gil Saura, Irene
41
Phau, Ian
41
Walsh, Gianfranco
40
Bang, Nguyen
39
Smith, Alan D.
39
Swoboda, Bernhard
39
Sheth, Jagdish N.
38
Thaichon, Park
37
Vrontis, Demetris
37
Mittal, Vikas
36
Hippner, Hajo
35
Ko, Eunju
35
Neslin, Scott A.
35
Prentice, Catherine
35
Stock-Homburg, Ruth
35
Svensson, Göran
34
Grewal, Dhruv
33
Van den Poel, Dirk
33
Wilde, Klaus D.
33
Hyun, Sunghyup Sean
32
Melewar, T. C.
32
Rahman, Zillur
31
Evanschitzky, Heiner
30
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Published in...
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Marketing : ZFP ; journal of research and management
6
Jahrbuch der Absatz- und Verbrauchsforschung
5
Der Markt : international journal of marketing
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Cutting edge international research
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International advertising and communication : current insights and empirical findings
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Marketing : journal of research and management
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Schriften zum Marketing
1
Yearbook of marketing and consumer research
1
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Source
All
ECONIS (ZBW)
31
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1
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10
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31
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date (oldest first)
1
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
2
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
3
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
4
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
5
Do customers misattribute failures in customer-retailer-relationship?
Gierl, Heribert
;
Zhu, Yajing
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 227-248)
.
2013
Persistent link: https://www.econbiz.de/10009774609
Saved in:
6
Aktienbesitz und Kundenbindung
Gierl, Heribert
;
Gansser, Oliver
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2003
)
6
,
pp. 47-52
Persistent link: https://www.econbiz.de/10001863545
Saved in:
7
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
8
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
9
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
10
Wessen Fehler? : Aussagen der Attributionstheorie zur Relevanz von Schuld in Anbieter-Nachfrager-Beziehungen
Gierl, Heribert
;
Zhu, Yajing
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
3
,
pp. 79-103
Persistent link: https://www.econbiz.de/10003929442
Saved in:
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