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~person:"Gierl, Heribert"
~subject:"Deutschland"
~subject:"Emotion"
~subject:"Gender"
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Search: subject_exact:"Consumer Behaviour"
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Deutschland
Emotion
Gender
Consumer behaviour
78
Konsumentenverhalten
78
Advertising effects
24
Werbewirkung
24
Theorie
15
Theory
15
Advertising
14
Germany
14
Werbung
14
Brand image
12
Markenimage
12
Brand
7
Brand management
7
Markenartikel
7
Markenführung
7
Marketing management
7
Marketingmanagement
7
Beziehungsmarketing
6
Experiment
6
Preismanagement
6
Pricing strategy
6
Relationship marketing
6
Customer service
5
Decision theory
5
Entscheidungstheorie
5
Kundenservice
5
Geschlecht
4
Perception
4
Product management
4
Produktmanagement
4
Wahrnehmung
4
Consumer goods marketing
3
Einzelhandel
3
Innovation
3
Internet marketing
3
Konsumgütermarketing
3
Luxury goods
3
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Language
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English
12
German
11
Author
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Gierl, Heribert
Bauer, Hans H.
51
Huber, Frank
50
Wiedmann, Klaus-Peter
30
Septianto, Felix
28
Han, Heesup
26
Spiller, Achim
25
Gerpott, Torsten J.
23
Herrmann, Andreas
22
Bagozzi, Richard P.
20
Gröppel-Klein, Andrea
18
Mattila, Anna S.
18
Roosen, Jutta
18
Swoboda, Bernhard
17
Walsh, Gianfranco
16
Meyer, Frederik
15
Raab, Gerhard
15
Diller, Hermann
14
Herrmann, Roland
14
Phau, Ian
14
Tscheulin, Dieter K.
14
Wildner, Raimund
14
Frondel, Manuel
13
Madlener, Reinhard
13
Sauer, Nicola E.
13
Schmitz, Hendrik
13
Falk, Armin
12
Foscht, Thomas
12
Grabka, Markus M.
12
Hoffmann, Stefan
12
Kemp, Elyria
12
Menrad, Klaus
12
Pham, Michel T.
12
Reisch, Lucia A.
12
Sarkar, Abhigyan
12
Schröder, Hendrik
12
Vance, Colin
12
Ziebarth, Nicolas R.
12
Bruhn, Maike
11
Diehl, Sandra
11
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Marketing : ZFP ; journal of research and management
6
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Cutting edge international research
1
International advertising and communication : current insights and empirical findings
1
International journal of marketing : IJM ; formerly Der Markt
1
Journal of retailing and consumer services
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Psychology & marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Schriften zum Marketing
1
Zeitschrift für Planung & Unternehmenssteuerung
1
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ECONIS (ZBW)
23
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1
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10
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23
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1
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
2
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
3
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
4
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
5
Too hot or not? : consumer responses to different levels of eroticism in advertisements depending on consumer and model gender
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10010513966
Saved in:
6
When does the feling of nostalgia improve product evaluations?
Gierl, Heribert
;
Stock, Carolin
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 139-148
Persistent link: https://www.econbiz.de/10010408096
Saved in:
7
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
8
Do consumers' assumptions on the companies' motives and differences in moral orientation of men and women influence the persuasiveness of CSR activities?
Pagel, Sabine
;
Gierl, Heribert
- In:
Cutting edge international research
,
(pp. 313-329)
.
2010
Persistent link: https://www.econbiz.de/10003985210
Saved in:
9
Ist der Einfluss von Perceptual Fluency-Manipulationen auf Einstellungen zu Produkten immer positiv? : die moderierende Rolle der Produktvalenz
Gierl, Heribert
;
Schweidler, Janine
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
1
,
pp. 19-38
Persistent link: https://www.econbiz.de/10003954041
Saved in:
10
Can a positive mood counterbalance weak arguments in personal sales conversations?
Bambauer-Sachse, Silke
;
Gierl, Heribert
- In:
Journal of retailing and consumer services
16
(
2009
)
3
,
pp. 190-196
Persistent link: https://www.econbiz.de/10003852519
Saved in:
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