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~person:"Gierl, Heribert"
~subject:"Direct marketing"
~subject:"Theory"
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Gierl, Heribert
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Der Atmosphärenwert von Schrift
Gierl, Heribert
;
Schweidler, Janine
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
3
,
pp. 6-20
Persistent link: https://www.econbiz.de/10008658471
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