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~person:"Gierl, Heribert"
~subject:"Erfolgsfaktor"
~type_genre:"Article in journal"
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Gierl, Heribert
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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A closer look at similarity : the effects of perceived similarity and conjunctive cues on brand extension evaluation
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10009238546
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