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~person:"Gierl, Heribert"
~subject:"Werbung"
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Gierl, Heribert
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Verwendung von Goal Frames in der Werbung
Gierl, Heribert
;
Koncz, Julia
;
Satzinger, Michaela
- In:
Die Unternehmung : Swiss journal of business research …
56
(
2002
)
3
,
pp. 145-161
Persistent link: https://www.econbiz.de/10001674596
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