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~person:"Giese, Joan L"
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Giese, Joan L
Parkman, Ian D.
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The journal of brand management : an international journal
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Using type font characteristics to communicate brand personality of new brands
Grohmann, Bianca
;
Giese, Joan L
;
Parkman, Ian D
- In:
The journal of brand management : an international journal
20
(
2013
)
5
,
pp. 389-403
Persistent link: https://www.econbiz.de/10010100155
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