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~person:"Gil Saura, Irene"
~person:"Grewal, Dhruv"
~person:"Krafft, Manfred"
~person:"Loureiro, Sandra Maria Correia"
~person:"Van den Poel, Dirk"
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Search: subject:"Beziehungsmarketing"
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Beziehungsmarketing
169
Relationship marketing
169
Consumer behaviour
65
Konsumentenverhalten
65
Customer satisfaction
38
Kundenzufriedenheit
38
Einzelhandel
33
Retail trade
33
Brand management
32
Markenführung
32
Brand image
28
Markenimage
28
Dienstleistungsqualität
22
Service quality
22
Customer value
18
Kundenwert
18
Lieferantenmanagement
16
Social Web
16
Social web
16
Supplier relationship management
16
Internet marketing
15
Online-Marketing
15
Theorie
14
Theory
14
Marketing management
13
Marketingmanagement
13
Customer integration
12
Kundenintegration
12
B-to-B-Marketing
11
Brand
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Business-to-business marketing
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Markenartikel
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Electronic Commerce
9
Viral marketing
9
Virales Marketing
9
E-commerce
8
Brand loyalty
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Customer engagement
7
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English
146
German
24
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Gil Saura, Irene
Grewal, Dhruv
Krafft, Manfred
Loureiro, Sandra Maria Correia
Van den Poel, Dirk
Bruhn, Manfred
114
Homburg, Christian
107
Kumar, V.
79
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Palmatier, Robert W.
40
Mattila, Anna S.
38
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Svensson, Göran
32
Thaichon, Park
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Neslin, Scott A.
31
Prentice, Catherine
31
Reichwald, Ralf
30
Evanschitzky, Heiner
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Töpfer, Armin
29
Georgi, Dominik
28
Matzler, Kurt
28
Eggert, Andreas
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
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1
Verein Deutscher Ingenieure
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
27
Journal of retailing
10
Journal of promotion management : innovations in planning and applied research
7
Journal of the Academy of Marketing Science
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of retailing and consumer services
5
The journal of brand management : an international journal
5
International journal of hospitality management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of hospitality marketing & management
3
Journal of marketing
3
Kundenmanagement & Electronic Commerce
3
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
3
European journal of operational research : EJOR
2
International journal of retail and distribution management
2
Journal of business economics : JBE
2
Journal of business research : JBR
2
Journal of service management
2
Journal of service research : JSR
2
Journal of vacation marketing : an international journal
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
MSI reports : working paper series
2
Management decision : MD
2
Research
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
The journal of services marketing
2
The service industries journal
2
Zeitschrift für Betriebswirtschaft / Special issue : ZfB
2
Advances in banking technology and management : impacts of ICT and CRM
1
Betriebswirtschaftliche Studien
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Cogent business & management
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Customer engagement marketing
1
Customer relationship management in electronic markets
1
Decision support systems : DSS ; the international journal
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Die Betriebswirtschaft : DBW
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ECONIS (ZBW)
169
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1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
Should online retailers emphasize efficiency or experience? : first insights on the evolution and heterogeneity of website attributes
El-Manstrly, Dahlia
;
Herhausen, Dennis
;
Guha, Abhijit
; …
- In:
Journal of retailing
100
(
2024
)
2
,
pp. 274-292
Persistent link: https://www.econbiz.de/10015065218
Saved in:
3
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
4
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
5
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
6
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
7
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
8
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
9
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
10
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
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