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~person:"Gil Saura, Irene"
~person:"Hippner, Hajo"
~person:"Smith, Alan D."
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
104
USA
46
United States
46
Consumer behaviour
42
Konsumentenverhalten
41
Lieferantenmanagement
29
Lieferkette
29
Supplier relationship management
29
Supply chain
29
Einzelhandel
27
Retail trade
27
Strategic management
24
Strategisches Management
24
Customer satisfaction
23
Kundenzufriedenheit
23
Dienstleistungsqualität
21
Service quality
21
Theorie
20
Theory
20
CRM
18
Computer-assisted marketing
18
IT-gestütztes Marketing
18
Spain
18
Spanien
18
customer relationship management
18
Data Mining
16
Brand image
15
Electronic Commerce
15
Information technology
15
Informationstechnik
15
Kundenmanagement
15
Markenimage
15
Data mining
14
E-commerce
14
Brand management
13
Markenführung
13
Marketing management
12
Marketingmanagement
12
Quality management
12
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Article
94
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10
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73
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73
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22
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22
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9
Collection of articles of several authors
8
Sammelwerk
8
Case study
6
Fallstudie
6
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6
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6
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1
Übersichtsarbeit
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Language
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English
71
German
33
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Gil Saura, Irene
Hippner, Hajo
Smith, Alan D.
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
46
Hollebeek, Linda D.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
37
Stock-Homburg, Ruth
33
Wilde, Klaus D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Mittal, Vikas
31
Reichwald, Ralf
31
Thaichon, Park
31
Helmke, Stefan
30
Neslin, Scott A.
30
Prentice, Catherine
30
Svensson, Göran
30
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
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International journal of business information systems : IJBIS
6
International journal of services and operations management
6
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
5
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
5
International journal of business innovation and research
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
International journal of electronic finance : IJEF
3
The journal of brand management : an international journal
3
International journal of hospitality management
2
International journal of logistics systems and management
2
International journal of process management and benchmarking : IJPMB
2
Journal of hospitality marketing & management
2
Journal of vacation marketing : an international journal
2
Management decision : MD
2
Organizational productivity and performance measurements using predictive modeling and analytics
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
The service industries journal
2
Analytische Informationssysteme : Business Intelligence-Technologien und -Anwendungen
1
Analytische Informationssysteme : Business-Intelligence-Technologien und -Anwendungen ; mit 13 Tabellen
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Data mining : mehr Gewinn aus Ihren Kundendaten ; 22 data mining tools mit Referenzkunden ; Business cases erfolgreicher Data-mining-Projekte ; aktuelle Umfrageergebnisse zum Nutzen von data mining
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Electronic Services
1
European retail research
1
Health marketing quarterly
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Interaktionen im Dienstleistungsbereich
1
International journal of management & enterprise development : IJMED
1
International journal of procurement management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of services and operations management : IJSOM
1
International journal of services and standards
1
International journal of sustainable economy
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of electronic commerce research : JECR
1
Journal of industrial and business economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
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ECONIS (ZBW)
104
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1
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104
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1
Customer relationship
management
: a look at incentive programmes and their usefulness in selected service firms
Smith, Alan D.
- In:
International journal of business innovation and research
3
(
2009
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003808784
Saved in:
2
Komponenten und Potenziale eines analytischen Customer Relationship
Management
Hippner, Hajo
- In:
Analytische Informationssysteme : Business …
,
(pp. 395-418)
.
2010
Persistent link: https://www.econbiz.de/10003940856
Saved in:
3
Komponenten und Potenziale eines analytischen Customer Relationship
Management
Hippner, Hajo
- In:
Analytische Informationssysteme : …
,
(pp. 361-384)
.
2006
Persistent link: https://www.econbiz.de/10003298221
Saved in:
4
Customer relationship
management
and the impact of e-coupons on B2C retail markets
Smith, Alan D.
;
Shock, James R.
;
Beaves, Robert
- In:
International journal of business information systems : …
30
(
2019
)
2
,
pp. 203-231
Persistent link: https://www.econbiz.de/10012037773
Saved in:
5
Customer Relationship
Management
Hippner, Hajo
;
Martin, Stephan
;
Wilde, Klaus D.
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
30
(
2001
)
8
,
pp. 417-422
Persistent link: https://www.econbiz.de/10001605069
Saved in:
6
Transformation of CRM and supply chain
management
techniques in a new venture
Ditizio, Amber A.
;
Smith, Alan D.
- In:
Organizational productivity and performance …
,
(pp. 96-114)
.
2017
Persistent link: https://www.econbiz.de/10011568345
Saved in:
7
Data Mining im CRM
Hippner, Hajo
;
Wilde, Klaus D.
- In:
Effektives Customer Relationship Management : …
,
(pp. 141-158)
.
2017
Persistent link: https://www.econbiz.de/10011599168
Saved in:
8
Search engine marketing and customer relationship
management
within a social media environment
Smith, Alan D.
- In:
International journal of business information systems : …
22
(
2016
)
2
,
pp. 181-210
Persistent link: https://www.econbiz.de/10011610178
Saved in:
9
Special issue: Customer relationship
management
and information technology applications
Smith, Alan D.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003953211
Saved in:
10
Data Mining im CRM
Hippner, Hajo
;
Wilde, Klaus D.
- In:
Effektives Customer Relationship Management : …
,
(pp. 179-196)
.
2013
Persistent link: https://www.econbiz.de/10009672129
Saved in:
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