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~person:"Gil Saura, Irene"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles written by one author"
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Information technology
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Beziehungsmarketing
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Aufsatz im Buch
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Gil Saura, Irene
Palvia, Prashant
21
Lacity, Mary Cecelia
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Willcocks, Leslie
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Jorgenson, Dale Weldeau
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Jacks, Tim
10
Picot, Arnold
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Serenko, Alexander
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Welfens, Paul J. J.
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Tsuji, Masatsugu
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Turan, Aykut Hamit
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Whinston, Andrew B.
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Ark, Bart van
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Choi, Soon-yong
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Pilat, Dirk
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Sørensen, Carsten
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Tiemeyer, Ernst
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Kamal, Mehruz
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Kraemer, Kenneth L.
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Krcmar, Helmut
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Nijkamp, Peter
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Alavi, Maryam
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Bertschek, Irene
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Bresnahan, Timothy F.
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Cantwell, John
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Cette, Gilbert
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Chau, Patrick Y. K.
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Cullen, Sara
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Daim, Tugrul U.
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Falk, Martin
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Feldman, Maryann P.
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Ghosh, Jaideep
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Giovannetti, Emanuele
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Greenstein, Shane M.
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Kern, Thomas
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Leidner, Dorothy E.
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Mairesse, Jacques
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Mann, Catherine L.
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Advanced technologies management for retailing : frameworks and cases
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Handbook of research on retailer-consumer relationship development
1
Strategic marketing in tourism services
1
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ECONIS (ZBW)
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Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 183-211)
.
2019
Persistent link: https://www.econbiz.de/10012006200
Saved in:
2
Retail innovativeness : importance of ICT and impact on consumer behaviour
Gil Saura, Irene
;
Ruiz Molina, María Eugenia
; …
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 384-403)
.
2014
Persistent link: https://www.econbiz.de/10010380111
Saved in:
3
Information and communication technologies in tourism : a comparison for travel agents, hotels and restaurants
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Strategic marketing in tourism services
,
(pp. 299-320)
.
2012
Persistent link: https://www.econbiz.de/10009616272
Saved in:
4
Information and communication technologies in marketing channels : product considerations
Gil Saura, Irene
;
Frasquet Deltoro, Marta
;
Riuz-Molina, …
- In:
Advanced technologies management for retailing : …
,
(pp. 87-104)
.
2011
Persistent link: https://www.econbiz.de/10009375403
Saved in:
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