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~person:"Gillert, Nils Lennart"
~subject:"Consumer behaviour"
~subject:"Relationship marketing"
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Search: person:"Eric A. von Hippel."
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Consumer behaviour
Relationship marketing
Consumer innovation
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Creativity
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Customer integration
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Diffusion
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Innovation diffusion
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Innovationsdiffusion
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New product development
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Persönlichkeitsmerkmal
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Gillert, Nils Lennart
Hippel, Eric von
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Stock, Ruth Maria
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von Hippel, Eric A.
2
Franke, Nikolaus
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Gillert, Nils
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Research policy : policy, management and economic studies of science, technology and innovation
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ECONIS (ZBW)
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Impacts of personality traits on consumer innovation success
Stock-Homburg, Ruth
;
Hippel, Eric von
;
Gillert, Nils Lennart
- In:
Research policy : policy, management and economic …
45
(
2016
)
4
,
pp. 757-769
Persistent link: https://www.econbiz.de/10011598214
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