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~person:"Gillespie, Brian"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
2
Fernsehwerbung
2
Television advertising
2
Kaufentscheidung
1
Product Placement
1
Product placement
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Purchase decision
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Gillespie, Brian
Wilbur, Kenneth C.
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
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ECONIS (ZBW)
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The impact of rational, emotional, and physiological advertising images on purchase intention : how TV ads influence brand memory
Young, Charles
;
Gillespie, Brian
;
Otto, Christian
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 329-341
Persistent link: https://www.econbiz.de/10012118868
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2
The moderating effect of ego depletion on viewer brand recognition and brand attitudes following exposure to subtle versus blatant product placements in television programs
Gillespie, Brian
;
Joireman, Jeff
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 55-66
Persistent link: https://www.econbiz.de/10009659323
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