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~person:"Gilliam, David A."
~subject:"Consumer behaviour"
~subject:"Internal communication"
~type:"article"
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Consumer behaviour
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Narrative Methode
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Narrative method
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Gilliam, David A.
Hamby, Anne
5
Escalas, Jennifer Edson
4
Laer, Tom van
4
Russell, Cristel Antonia
3
Woodside, Arch G.
3
Boje, David M.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing intelligence & planning
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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Frameworks for consumers' narratives in a changing marketplace : banking and the financial crisis
Gilliam, David A.
;
Preston, Teresa
;
Hall, John R.
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 892-906
Persistent link: https://www.econbiz.de/10011798063
Saved in:
2
Commentary on "Storytelling by the sales force and its effect on buyer-seller exchange"
Lacoste, Sylvie
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 143-146
Persistent link: https://www.econbiz.de/10011286966
Saved in:
3
The dimensions of storytelling by retail salespeople
Gilliam, David A.
;
Flaherty, Karen E.
;
Rayburn, Steven W.
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 231-241
Persistent link: https://www.econbiz.de/10010367004
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