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~person:"Ginsburgh, Victor"
~person:"Séguin, Benoit"
~subject:"Sports marketing"
~subject:"Sports"
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Ginsburgh, Victor
Séguin, Benoit
Maennig, Wolfgang
17
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8
O'Reilly, Norm
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International journal of sport management and marketing : IJSMM
3
Asian business & management
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Journal of sport management : the official journal of the North American Society of Sport Management
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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1
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
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2
Markenmanagement im Umfeld von Sportgroßveranstaltungen im Zeitalter des Ambush Marketing
Séguin, Benoit
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 295-315)
.
2014
Persistent link: https://www.econbiz.de/10010354039
Saved in:
3
Key leadership qualities for major sporting events : the case of the World Aquatics Championships
Parent, Milena M.
;
Beaupré, Renée
;
Séguin, Benoit
- In:
International journal of sport management and marketing …
6
(
2009
)
4
,
pp. 367-388
Persistent link: https://www.econbiz.de/10003921424
Saved in:
4
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
5
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
6
Ambush marketing in China : counterbalancing Olympic sponsorship efforts
Preuß, Holger
;
Gemeinder, Kai
;
Séguin, Benoit
- In:
Asian business & management
7
(
2008
)
2
,
pp. 243-263
Persistent link: https://www.econbiz.de/10003715601
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