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~person:"Gips, James"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Red bull "gives you wings" for better or worse : a double-edged impact of brand exposure on consumer performance
Brasel, S. Adam
;
Gips, James
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
1
,
pp. 57-64
Persistent link: https://www.econbiz.de/10008909933
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