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~person:"Giraldi, Janaina de Moura Engracia"
~person:"Magnusson, Peter"
~person:"Phau, Ian"
~subject:"Australia"
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Giraldi, Janaina de Moura Engracia
Magnusson, Peter
Phau, Ian
Fischer, Wolfgang Chr.
6
Bruwer, Johan
4
Pike, Steven
4
Roy, Rajat
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Athukorala, Premachandra
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Bianchi, Constanza
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Mun Yee Lai
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Journal of fashion marketing and management
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ECONIS (ZBW)
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Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
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2
"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
Saved in:
3
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
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