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~person:"Giraldi, Janaina de Moura Engracia"
~person:"Phau, Ian"
~subject:"Australien"
~subject:"Brand"
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Australien
Brand
Designation of origin
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7901 10-03-14; 7835/0206
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Giraldi, Janaina de Moura Engracia
Phau, Ian
Diamantopoulos, Adamantios
7
Fischer, Wolfgang Chr.
6
Bruwer, Johan
4
Pike, Steven
4
Aiello, Gaetano
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Fishman, Arthur
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Magnusson, Peter
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Roy, Rajat
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Vescovi, Tiziano
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Westjohn, Stanford A.
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Yue, Chengyan
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Zdravkovic, Srdan
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Bianchi, Constanza
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Carvalho, Sergio W.
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Checchinato, Francesca
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Costanigro, Marco
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Curran, Louise
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Journal of fashion marketing and management
1
Journal of international consumer marketing
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
2
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
3
"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
Saved in:
4
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
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