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~person:"Giunta, Veronica"
~subject:"Möbelindustrie"
~subject:"Transnational corporation"
~type:"article"
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Market entry in China : case studies on strategy, marketing, and branding
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IKEA in China : a "glocal" marketing strategy
Giunta, Veronica
- In:
Market entry in China : case studies on strategy, …
,
(pp. 73-93)
.
2016
Persistent link: https://www.econbiz.de/10011483030
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