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~person:"Giuri, Paola"
~person:"Langner, Sascha"
~person:"Strauss, Doreen R."
~subject:"Cluster analysis"
~subject:"Social Web"
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Giuri, Paola
Langner, Sascha
Strauss, Doreen R.
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of strategic business alliances
1
New approaches to organization design : theory and practice of adaptive enterprises
1
New frontiers in entrepreneurship : recognizing, seizing, and executing opportunities
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Web 2.0 : neue Perspektiven für Marketing und Medien
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A test of Lazear's theory of entrepreneurship in the open source software virtual community
Giuri, Paola
;
Rullani, Francesco
;
Torrisi, Salvatore
- In:
New frontiers in entrepreneurship : recognizing, …
,
(pp. 197-221)
.
2010
Persistent link: https://www.econbiz.de/10003964820
Saved in:
2
Blade.org : a collaborative community of firms
Snow, Charles C.
;
Strauss, Doreen R.
;
Lettl, Christopher
- In:
New approaches to organization design : theory and …
,
(pp. 3-21)
.
2009
Persistent link: https://www.econbiz.de/10003872302
Saved in:
3
Community of firms : a new collaborative paradigm for open innovation and an analysis of Blade.org
Snow, Charles C.
;
Strauss, Doreen R.
;
Culpan, Refik
- In:
International journal of strategic business alliances
1
(
2009/10
)
1
,
pp. 53-72
Persistent link: https://www.econbiz.de/10003901508
Saved in:
4
Collaborated Marketing : die motivationalen Treiber der konsumentenseitigen Beteiligung an Open Source-orientierten Marketingprojekten ; Ergebnisse einer explorativen Studie
Wiedmann, Klaus-Peter
;
Langner, Sascha
;
Hennigs, Nadine
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 127-149)
.
2008
Persistent link: https://www.econbiz.de/10003762118
Saved in:
5
Motive des Konsumentenmanagements im Open Source-Marketing
Wiedmann, Klaus-Peter
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 231 - 248)
.
2008
Persistent link: https://www.econbiz.de/10014559563
Saved in:
6
Collaborated Marketing: die motivationalen Treiber der konsumentenseitigen Beteiligung an Open Source-orientierten Marketingprojekten : Ergebnisse einer explorativen Studie
Wiedmann, Klaus-Peter
;
Langner, Sascha
;
Hennigs, Nadine
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 127-149)
.
2007
Persistent link: https://www.econbiz.de/10003565777
Saved in:
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