//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gleaves, Robin"
~person:"Kleinaltenkamp, Michael"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Customer value"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Customer value
3
Kundenwert
3
Accounting
1
B-to-B-Marketing
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Business-to-business marketing
1
Consumer behaviour
1
Konsumentenverhalten
1
Lebenszyklus
1
Life cycle
1
Marketing management
1
Rechnungswesen
1
Relationship marketing
1
Value creation
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
2
Aufsatz in Zeitschrift
2
Book section
1
Language
All
English
1
Author
All
Gleaves, Robin
Kleinaltenkamp, Michael
Kumar, V.
3
Pepels, Werner
2
Anderson, Eric T.
1
Aspers, Patrik
1
Bates, Ken
1
Beckert, Jens
1
Bendig, Tim
1
Beyioku, Adetunji
1
Blattberg, Robert C.
1
Burton, Jamie
1
Chatterjee, Patrali
1
Chernev, Alexander
1
Clausen, Lydia
1
Dairo, Adeolu
1
Eustacchio, Daniela
1
Geiger, Ingmar
1
Gogoi, Bikash
1
Hanssens, Dominique M.
1
Irion, Tobias
1
Kitshoff, Jan
1
Koban-Röß, Eva
1
Lorimer, Sally E.
1
Petersen, J. Andrew
1
Porter, Thomas W.
1
Rajan, Bharath
1
Reckenfelderbäumer, Martin
1
Rouhi, Kaveh
1
Schindler, Falko
1
Schmeisser, Wilhelm
1
Shukla, Gayatri
1
Sinha, Prabhakant
1
Thomas, Jacquelyn S.
1
Umashankar, Nita
1
Villanueva, Julian
1
Whittington, Mark
1
Wille, Thomas
1
Yoo, Shijin
1
Zoltners, Andris A.
1
more ...
less ...
Published in...
All
The marketing : accounting interface
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Accounting is from Mars, marketing is from Venus : establishing common ground for the concept of customer profitability
Gleaves, Robin
;
Burton, Jamie
;
Kitshoff, Jan
;
Bates, Ken
; …
- In:
The marketing : accounting interface
,
(pp. 163-181)
.
2016
Persistent link: https://www.econbiz.de/10011442636
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->