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~person:"Glynn, Mark S."
~person:"Pepels, Werner"
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B-to-B-Marketing
16
Business-to-business marketing
16
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7
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7
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4
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Glynn, Mark S.
Pepels, Werner
Kleinaltenkamp, Michael
55
Backhaus, Klaus
37
Homburg, Christian
26
Johnston, Wesley J.
23
Svensson, Göran
22
Naudé, Peter
21
Baumgarth, Carsten
20
Henneberg, Stephan
20
Geiger, Ingmar
18
Lindgreen, Adam
18
Jacob, Frank
17
Kowalkowski, Christian
17
Sharma, Arun
16
Voeth, Markus
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Grewal, Rajdeep
14
Lilien, Gary L.
14
Schmitz, Christian
14
Brennan, Ross
13
Hofmaier, Richard
13
Keränen, Joona
13
Kumar, V.
13
Plinke, Wulff
13
Weiber, Rolf
13
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12
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Pförtsch, Waldemar A.
12
Terho, Harri
12
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11
Ahearne, Michael
11
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11
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11
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11
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11
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10
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10
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Advances in business marketing and purchasing
4
Business-to-business marketing management : strategies, cases and solutions
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
Darstellung und Bedeutung des Kundenlebenszeitwerts im
Business
to
Business
-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10009672883
Saved in:
2
Business-to-business
marketing management : strategies, cases, and solutions
Glynn, Mark S.
(
ed.
)
-
2012
-
1st ed.
This book provides knowledge and skill-building training exercises in managing marketing decisions in
business-to-business
…
Persistent link: https://www.econbiz.de/10012050032
Saved in:
3
Primer in B2B brand-building strategies with a reader practicum
Glynn, Mark S.
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 666-675
Persistent link: https://www.econbiz.de/10009528785
Saved in:
4
Analyzing the B2B brand value chain
Glynn, Mark S.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 245-261)
.
2012
Persistent link: https://www.econbiz.de/10009532706
Saved in:
5
Business-to-business
marketing management : strategies, cases and solutions
Glynn, Mark S.
(
ed.
)
-
2012
-
1st ed.
Persistent link: https://www.econbiz.de/10009534272
Saved in:
6
The moderating effect of brand strength in manufacturer-reseller relationships
Glynn, Mark S.
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1226-1233
Persistent link: https://www.econbiz.de/10008807164
Saved in:
7
B-to-B
Business-to-Business
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
8
Marketing-Mix-Akzente im B2B
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 13-33)
.
2009
Persistent link: https://www.econbiz.de/10003822680
Saved in:
9
Besonderheiten der Produktart Rohstoffe
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 37-46)
.
2009
Persistent link: https://www.econbiz.de/10003822684
Saved in:
10
Anlagengeschäft
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 47-69)
.
2009
Persistent link: https://www.econbiz.de/10003822686
Saved in:
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