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~person:"Glynn, Mark S."
~person:"Weiber, Rolf"
~subject:"Brand management"
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Brand management
B-to-B-Marketing
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Business-to-business marketing
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Glynn, Mark S.
Weiber, Rolf
Baumgarth, Carsten
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Binckebanck, Lars
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Business-to-business marketing management : strategies, cases and solutions
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ECONIS (ZBW)
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Analyzing the B2B brand value chain
Glynn, Mark S.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 245-261)
.
2012
Persistent link: https://www.econbiz.de/10009532706
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