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~person:"Glynn, Mark S."
~subject:"Aufsatzsammlung"
~subject:"Value creation"
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Aufsatzsammlung
Value creation
B-to-B-Marketing
5
Business-to-business marketing
5
Business-to-Business-Marketing
4
Brand image
3
Markenimage
3
Lieferantenmanagement
2
Supplier relationship management
2
Betriebliche Wertschöpfung
1
Brand management
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Brand value chain
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Business-to-business brands
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Empirical research
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Glynn, Mark S.
Kleinaltenkamp, Michael
9
Keränen, Joona
5
Jacob, Frank
4
Anderson, James C.
3
Hinterhuber, Andreas
3
Itani, Omar S.
3
Lindgreen, Adam
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Obloj, Tomasz
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Plinke, Wulff
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Aarikka-Stenroos, Leena
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Baumann, Jasmin
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Boha, Julian
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Bonnemeier, Sebastian
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Cabiddu, Francesca
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Confente, Ilenia
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Corsaro, Daniela
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Eggert, Andreas
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Ehret, Michael
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Elgeti, Laura
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Fließ, Sabine
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Frow, Pennie
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Gaubinger, Kurt
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Gil Saura, Irene
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He, Jiaxun
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Liozu, Stephan
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Lopez, Jose
2
Narus, James A.
2
Nätti, Satu
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Advances in business marketing and purchasing
2
Business-to-business marketing management : strategies, cases and solutions
1
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USB Cologne (EcoSocSci)
2
ECONIS (ZBW)
1
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Analyzing the B2B brand value chain
Glynn, Mark S.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 245-261)
.
2012
Persistent link: https://www.econbiz.de/10009532706
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2
Business-to-business
marketing management
Glynn, Mark S.
(
contributor
)
- In:
Advances in business marketing and purchasing
18
(
2012
)
Persistent link: https://www.econbiz.de/10009527888
Saved in:
3
Business-to-business
brand management : theory, research and executive case study exercises
Glynn, Mark S.
(
contributor
)
- In:
Advances in business marketing and purchasing
15
(
2009
)
Persistent link: https://www.econbiz.de/10004939511
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