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~person:"Glynn, Mark S."
~subject:"Performance-Messung"
~subject:"Value creation"
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Glynn, Mark S.
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Business-to-business marketing management : strategies, cases and solutions
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Journal of business research : JBR
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Primer in B2B brand-building strategies with a reader practicum
Glynn, Mark S.
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 666-675
Persistent link: https://www.econbiz.de/10009528785
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Analyzing the B2B brand value chain
Glynn, Mark S.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 245-261)
.
2012
Persistent link: https://www.econbiz.de/10009532706
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