//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"Pepels, Werner"
~person:"Sharma, Arun"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
11
Business-to-business marketing
11
Lieferantenmanagement
3
Supplier relationship management
3
Market research
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
Advertising
1
Advertising media
1
Advertising planning
1
Capital goods
1
Commodity market
1
Customer value
1
Deutschland
1
Dynamic investment appraisal
1
Dynamische Investitionsrechnung
1
Germany
1
Globalisierung
1
Globalization
1
Großhandel
1
Industrial goods
1
Industrieanlage
1
Industriegüter
1
Inter-firm cooperation
1
Investitionsgüter
1
Kauf
1
Kundenwert
1
Machinery industry
1
Manufacturing plant
1
Maschinenbau
1
Product life cycle
1
Product management
1
Produktlebenszyklus
1
Produktmanagement
1
Purchase
1
Raw materials
1
Rohstoff
1
Rohstoffmarkt
1
Unternehmenskooperation
1
more ...
less ...
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
18
Aufsatz in Zeitschrift
18
Book section
11
Collection of articles of several authors
7
Sammelwerk
7
Aufsatzsammlung
5
Lehrbuch
4
Textbook
4
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Handbook
2
Handbuch
2
Konferenzschrift
2
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Conference proceedings
1
Festschrift
1
Hochschulschrift
1
Sammlung
1
Thesis
1
more ...
less ...
Language
All
German
8
English
3
Author
All
Godefroid, Peter
Jacob, Frank
Pepels, Werner
Sharma, Arun
Kleinaltenkamp, Michael
14
Baumgarth, Carsten
7
Voeth, Markus
7
Backhaus, Klaus
6
Weiber, Rolf
6
Albers, Sönke
5
Hofmaier, Richard
5
Johnston, Wesley J.
5
Gey, Thomas
4
Klug, Matthias
4
Belz, Christian
3
Binckebanck, Lars
3
Engelhardt, Werner Hans
3
Freiling, Jörg
3
Geiger, Ingmar
3
Homburg, Christian
3
Höft, Uwe
3
Ivens, Björn Sven
3
Keller, Kevin Lane
3
Plinke, Wulff
3
Valla, Jean-Paul
3
Woodside, Arch G.
3
Baaken, Thomas
2
Banholzer, Volker Markus
2
Barten, Gabriele
2
Bauer, Hans H.
2
Biesalski, Alexander
2
Blois, Keith J.
2
Büschken, Joachim
2
Chandler, Jennifer D.
2
Diller, Hermann
2
Eckhardt, Thordis
2
Esch, Franz-Rudolf
2
Farrés, Rafael
2
Fredebeul-Krein, Tobias
2
Hinterhuber, Andreas
2
Honal, Andrea
2
Håkansson, Håkan
2
more ...
less ...
Published in...
All
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Business relationship management and marketing
1
Business-to-business marketing management : strategies, cases and solutions
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Fundamentals of business-to-business marketing
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Repeat purchasing in business relationships
Jacob, Frank
-
2015
Persistent link: https://www.econbiz.de/10010423227
Saved in:
2
Business market research
Jacob, Frank
;
Weiber, Rolf
-
2015
Persistent link: https://www.econbiz.de/10010508484
Saved in:
3
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10009672883
Saved in:
4
Emerging transformations in the business-to-business global salesforce
Sharma, Arun
- In:
Business-to-business marketing management : strategies, …
,
(pp. 219-244)
.
2012
Persistent link: https://www.econbiz.de/10009532708
Saved in:
5
Marketing-Mix-Akzente im B2B
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 13-33)
.
2009
Persistent link: https://www.econbiz.de/10003822680
Saved in:
6
Besonderheiten der Produktart Rohstoffe
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 37-46)
.
2009
Persistent link: https://www.econbiz.de/10003822684
Saved in:
7
Anlagengeschäft
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 47-69)
.
2009
Persistent link: https://www.econbiz.de/10003822686
Saved in:
8
Produktgeschäft
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 85-101)
.
2009
Persistent link: https://www.econbiz.de/10003822692
Saved in:
9
Werbung in Fachmedien
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 183-201)
.
2009
Persistent link: https://www.econbiz.de/10003822709
Saved in:
10
B2B-Indirektabsatz
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 389-399)
.
2009
Persistent link: https://www.econbiz.de/10003822729
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->