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~person:"Godes, David"
~subject:"Marketing"
~subject:"Medical device"
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Godes, David
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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