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~person:"Godey, Bruno"
~subject:"Brand image"
~subject:"Comparison"
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Brand image
Comparison
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Godey, Bruno
Heineck, Guido
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Süssmuth, Bernd
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Luxury marketing : a challenge for theory and practice
1
The journal of product & brand management
1
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ECONIS (ZBW)
2
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An intercultural comparison of the perception of luxury by young consumers
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 57-76)
.
2013
Persistent link: https://www.econbiz.de/10009667684
Saved in:
2
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
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