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~person:"Goldenberg, Jacob"
~person:"Leite, Fernanda Polli"
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Goldenberg, Jacob
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing theory and practice : JMTP
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The effects of social media influencers' self-disclosure on behavioral intentions : the role of source credibility, parasocial relationships, and brand trust
Leite, Fernanda Polli
;
Baptista, Paulo de Paula
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10013358776
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2
The role of consumer self-control in the consumption of virtue products
Ein-Gar, Danit
;
Goldenberg, Jacob
;
Sagiv, Lilach
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009569980
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