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~person:"Goldenberg, Jacob"
~subject:"Brand management"
~subject:"Erfolgsfaktor"
~subject:"Produktgestaltung"
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Brand management
Erfolgsfaktor
Produktgestaltung
Innovation diffusion
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Goldenberg, Jacob
Pepels, Werner
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Kneller, Richard
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Blonigen, Bruce A.
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Faculty & research / Insead : working paper series
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitiva
-
2011
Persistent link: https://www.econbiz.de/10009357346
Saved in:
2
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
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