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~person:"Goldfarb, Avi"
~person:"Loureiro, Sandra Maria Correia"
~type_genre:"Article in journal"
~type_genre:"Working Paper"
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Search: subject_exact:"Online-Werbung"
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Internet marketing
31
Online-Marketing
31
Social Web
15
Social web
15
Consumer behaviour
10
Konsumentenverhalten
10
Advertising effects
9
Werbewirkung
9
Brand management
8
Markenführung
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social media
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English
31
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Goldfarb, Avi
Loureiro, Sandra Maria Correia
Tucker, Catherine
26
Dwivedi, Yogesh Kumar
22
Law, Chun Hung Roberts
22
Rita, Paulo
16
Edelman, Benjamin
15
Harrigan, Paul
15
Skiera, Bernd
15
Decarolis, Francesco
14
Ko, Eunju
14
Bigné Alcañiz, J. Enrique
13
Filieri, Raffaele
13
Ghose, Anindya
13
Hudders, Liselot
13
Pauwels, Koen
13
Wilbur, Kenneth C.
13
Grewal, Dhruv
12
Jansen, Bernard J.
12
Karjaluoto, Heikki
12
Kumar, Vikas
12
Michaelidou, Nina
12
Okumus, Fevzi
12
Pelsmacker, Patrick de
12
Penta, Antonio
12
Smith, Katherine Taken
12
Bergemann, Dirk
11
Bonatti, Alessandro
11
Fesenmaier, Daniel R.
11
Jerath, Kinshuk
11
Sahni, Navdeep S.
11
Stephen, Andrew T.
11
Vrontis, Demetris
11
Whinston, Andrew B.
11
Ahuja, Vandana
10
Balseiro, Santiago R.
10
Bilgihan, Anil
10
Choi, Yung Kyun
10
Dens, Nathalie
10
Kim, Juran
10
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Journal of promotion management : innovations in planning and applied research
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Management science : journal of the Institute for Operations Research and the Management Sciences
3
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Review of industrial organization : RIO
2
California management review
1
Discussion papers / CEPR
1
Economics of innovation and new technology
1
Information systems research : ISR
1
International journal of consumer studies
1
Journal of competition law & economics
1
Journal of economics & management strategy : JEMS
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing letters : a journal of research in marketing
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
31
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31
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1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
Digital hermits
Miklos-Thal, Jeanine
;
Goldfarb, Avi
;
Haviv, Avery
; …
-
2023
Persistent link: https://www.econbiz.de/10013530914
Saved in:
3
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
4
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
5
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
Saved in:
6
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
7
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
8
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
9
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
10
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
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