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~person:"Goldsmith, Ronald E."
~person:"Tsiotsou, Rodoula H."
~subject:"Tourismusmarketing"
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Goldsmith, Ronald E.
Tsiotsou, Rodoula H.
Goldsmith, Ronald E
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Tsiotsou, Rodoula H
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Strategic marketing in tourism services
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ECONIS (ZBW)
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1
Introduction to experiential marketing
Goldsmith, Ronald E.
;
Tsiotsou, Rodoula H.
- In:
Strategic marketing in tourism services
,
(pp. 207-214)
.
2012
Persistent link: https://www.econbiz.de/10009581741
Saved in:
2
Implementing relationship marketing in hospitality and tourism management
Goldsmith, Ronald E.
;
Tsiotsou, Rodoula H.
- In:
Strategic marketing in tourism services
,
(pp. 139-146)
.
2012
Persistent link: https://www.econbiz.de/10009581755
Saved in:
3
Target marketing and its application to tourism
Tsiotsou, Rodoula H.
;
Goldsmith, Ronald E.
- In:
Strategic marketing in tourism services
,
(pp. 3-15)
.
2012
Persistent link: https://www.econbiz.de/10009581868
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