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~person:"Golub, Benjamin"
~person:"Rusinowska, Agnieszka"
~person:"Van Den Bulte, Christophe"
~subject:"Viral marketing"
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Viral marketing
Social network
61
Soziales Netzwerk
55
Theorie
28
Theory
28
Business network
16
Unternehmensnetzwerk
16
social network
14
New product development
13
Produktentwicklung
13
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11
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11
Network
10
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10
Consumer behaviour
9
Innovation diffusion
9
Innovationsdiffusion
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Konsumentenverhalten
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Social web
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convergence
8
influence
8
social networks
7
Game theory
6
Learning
6
Lernen
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Virales Marketing
6
aggregation function
6
influence function
6
terminal class
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Ansteckungseffekt
5
Contagion effect
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Meinung
5
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Golub, Benjamin
Rusinowska, Agnieszka
Van Den Bulte, Christophe
Atayev, Atabek
3
Buttle, Francis A.
3
Campbell, Arthur
3
Groeger, Lars
3
Libai, Barak
3
Pinho, José Carlos
3
Soares, Ana Maria
3
Aggarwal, Rohit
2
Ajorlou, Amir
2
Ameri, Mina
2
Aral, Sinan
2
Backaler, Joel
2
Bilgihan, Anil
2
Bucklin, Randolph E.
2
Dennhardt, Severin
2
Fang, Xiao
2
Ferreira, Pedro
2
Honka, Elisabeth
2
Iyengar, Radha
2
Jadbabaie, Ali
2
Janssen, Maarten C. W.
2
Kakhbod, Ali
2
Loureiro, Sandra Maria Correia
2
Midha, Vishal
2
Nobre, Helena
2
Nusair, Khaldoon
2
Packard, Grant
2
Park, Yoon-Joo
2
Peres, Renana
2
Raghupathi, Viju
2
Ranaweera, Chatura
2
Sarmento, Eduardo Moraes
2
Shankman, Peter
2
Sheng, Olivia R. Liu
2
Sullivan, Nicholas
2
Tang, Kwei
2
Trusov, Michael
2
Valente, Thomas W.
2
Walker, Dylan
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
The network challenge : strategy, profit, and risk in an interlinked world
1
Working papers / Wharton School, University of Pennsylvania / Marketing
1
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ECONIS (ZBW)
6
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1
How customer referral programs turn social capital into economic capital
Van Den Bulte, Christophe
;
Bayer, Emanuel
;
Skiera, Bernd
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10011819676
Saved in:
2
When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana
;
Van Den Bulte, Christophe
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
Saved in:
3
Non-monotonic status effects in new product adoption : theory and evidence of middle-status anxiety and middle-status conformity
Hu, Yansong
;
Van Den Bulte, Christophe
-
2012
Persistent link: https://www.econbiz.de/10009503895
Saved in:
4
How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
Saved in:
5
Leveraging customer networks
Van Den Bulte, Christophe
;
Wuyts, Stefan
- In:
The network challenge : strategy, profit, and risk in …
,
(pp. 243-258)
.
2009
Persistent link: https://www.econbiz.de/10003863987
Saved in:
6
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003814439
Saved in:
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