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~person:"González, Jorge"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
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Brand image
Konsumentenverhalten
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González, Jorge
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Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
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