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~person:"González-Benito, Oscar"
~subject:"Einzelhandel"
~subject:"Food retailing"
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Einzelhandel
Food retailing
Handelsmarke
3
Retail trade
3
Store brand
3
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
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Spain
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Spanien
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Benefits sought
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Brand
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Brand loyalty
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Generic and premium store brands
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González-Benito, Oscar
Gázquez-Abad, Juan Carlos
13
Martínez-López, Francisco J.
11
Dekimpe, Marnik G.
9
Geyskens, Inge
8
Riekhof, Hans-Christian
8
Ailawadi, Kusum L.
7
Martos-Partal, Mercedes
7
Wolf, Annett
7
Deleersnyder, Barbara
6
Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
6
Rubio Benito, Natalia
6
Steenkamp, Jan-Benedict E. M.
6
Calvo-Porral, Cristina
5
Fornari, Daniele
5
Fornari, Edoardo
5
Grandi, Sebastiano
5
Gómez-Suárez, Mónica
5
Martinelli, Elisa
5
Möhlenbruch, Dirk
5
Sudhir, K.
5
Yagüe Guillén, María Jésus
5
Zettelmeyer, Florian
5
Beneke, Justin
4
Choi, Seung-chan
4
Esteban-Millat, Irene
4
Gedenk, Karen
4
González-Benito, Óscar
4
Keller, Kristopher Oliver
4
Koll, Oliver
4
Sethuraman, Raj
4
Ter Braak, Anne
4
Abril Barrie, Carmen
3
Alan, Yasin
3
Bergès-Sennou, Fabian
3
Cliquet, Gérard
3
Cuneo, Andres
3
Harlam, Bari A.
3
Inderst, Roman
3
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Documento de trabajo / Fundación de las Cajas de Ahorros
1
Marketing letters : a journal of research in marketing
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
3
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Papel del posicionamiento del distribuidor en la relación entre la marca de distribuidor y lealtad al establecimiento comercial
González-Benito, Oscar
;
Martos-Partal, Mercedes
-
2010
Persistent link: https://www.econbiz.de/10010422529
Saved in:
2
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
3
The effects of store brand loyalty on store loyalty : evidence from the Spanish market
Martos-Partal, Mercedes
;
González-Benito, Oscar
- In:
The international review of retail, distribution and …
19
(
2009
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10003904688
Saved in:
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