//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Good, Megan C."
~person:"Sullivan, Helen W."
~subject:"Pharmaceuticals"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Pharmaceuticals
Arzneimittel
7
Direct marketing
7
Direktmarketing
7
Advertising effects
5
Werbewirkung
5
Advertising
4
Pharmaceutical industry
4
Pharmaindustrie
4
Werbung
4
prescription drugs
4
Consumer behaviour
2
Direct-to-consumer advertising
2
Konsumentenverhalten
2
Perception
2
Risiko
2
Risk
2
Wahrnehmung
2
content analysis
2
Advertisements
1
Angst
1
Animation
1
Anxiety
1
Arzneimittelrecht
1
Bibliometrics
1
Bibliometrie
1
Communication
1
DTC
1
Direct-to-consumer
1
Fernsehwerbung
1
Food and Drug Administration Amendments Act
1
Gesundheitsrisiko
1
Gesundheitswesen
1
Health care system
1
Health risk
1
Internet marketing
1
Kommunikation
1
Meinung
1
OTC
1
OTC market
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Konferenzbeitrag
Article in journal
7
Language
All
English
7
Author
All
Good, Megan C.
Sullivan, Helen W.
Aikin, Kathryn J.
5
Park, Jin Seong
5
Fogel, Joshua
4
Huh, Jisu
4
Mukherjee, Avinandan
4
Betts, Kevin R.
3
Limbu, Yam B.
3
Mackert, Michael
3
Ball, Jennifer Gerard
2
Berndt, Ernst R.
2
Boudewyns, Vanessa
2
Huhmann, Bruce A.
2
Joseph, Mathew
2
Ju, Ilwoo
2
Kalyanaram, Gurumurthy
2
Koku, Paul Sergius
2
Lee-Wingate, Sooyeon Nikki
2
Liu, Qiang
2
Myers, Susan D.
2
O'Donoghue, Amie C.
2
Palihawadana, Dayananda
2
Perri, Matthew
2
Reid, Leonard N.
2
Spake, Deborah F.
2
Stafford, Marla Royne
2
Williams, Pamela A.
2
Willis, Erin
2
Xie, Ying
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Ali Shah, Syed Zulfiqar
1
Alperstein, Neil M.
1
Alpert, Abby
1
Amaldoss, Wilfred
1
Ascione, Frank J.
1
Auton, Frank
1
Bagozzi, Richard P.
1
Ball, Jennifer G.
1
more ...
less ...
Published in...
All
Health marketing quarterly
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of marketing communications
1
Services marketing quarterly
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
2
Financial inducements : growth in DTC magazine advertisements
Good, Megan C.
- In:
Services marketing quarterly
41
(
2020
)
4
,
pp. 306-321
Persistent link: https://www.econbiz.de/10012607276
Saved in:
3
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
4
Social relationships and social anxiety appeals in direct-to-consumer advertising
Good, Megan C.
;
Huhmann, Bruce A.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 393-411
Persistent link: https://www.econbiz.de/10011880781
Saved in:
5
Attention to and distraction from risk information in prescription drug advertising : an eye-tracking study
Sullivan, Helen W.
;
Boudewyns, Vanessa
;
O’Donoghue, Amie
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
2
,
pp. 236-245
Persistent link: https://www.econbiz.de/10011770894
Saved in:
6
An empirical examination of the FDAAA-mandated toll-free statement for consumer reporting of side effects in direct-to-consumer television advertisements
Aikin, Kathryn J.
;
O’Donoghue, Amie C.
;
Squire, Claudia M.
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011506062
Saved in:
7
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->