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~person:"Gopalakrishna, Srinath"
~person:"Kalafatis, Stavros P."
~subject:"Marketing management"
~subject:"Marketingmanagement"
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Marketing management
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Messe
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Trade fair
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Gopalakrishna, Srinath
Kalafatis, Stavros P.
Golfetto, Francesca
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Industrial marketing management : the international journal for industrial and high-tech firms
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
2
IT usage for enhancing trade show performance : evidence from the aviation services
Singh, Jaywant
;
Shukla, Paurav
;
Kalafatis, Stavros P.
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 398-408
Persistent link: https://www.econbiz.de/10011662271
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