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~person:"Gopalakrishna, Srinath"
~subject:"B-to-B-Marketing"
~subject:"Marketing management"
~subject:"Marketingmanagement"
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Messe
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Handbook of business-to-business marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
2
Trade shows in the business marketing communications mix
Gopalakrishna, Srinath
;
Lilien, Gary L.
- In:
Handbook of business-to-business marketing
,
(pp. 226-245)
.
2012
Persistent link: https://www.econbiz.de/10009500168
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