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~person:"Gordon, Ross"
~person:"Gould, Stephen J."
~subject:"social marketing"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross
;
Jones, Sandra
;
Barrie, Lance
;
Gilchrist, Heidi
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
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2
Avoiding throwing out the baby with the bathwater : critically deconstructing contested positions on social and
macromarketing
in the health domain
Gould, Stephen J.
;
Semaan, Rania W.
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 520-531
Persistent link: https://www.econbiz.de/10010467237
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