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~person:"Goswami, Anju"
~subject:"Markenimage"
~subject:"Relationship marketing"
~subject:"Strukturgleichungsmodell"
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Markenimage
Relationship marketing
Strukturgleichungsmodell
Behavioral loyalty
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Direct marketing
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Goswami, Anju
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Global journal of business management : GJBM
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Theoretical view about direct marketig and relationships marketing
Goswami, Anju
- In:
Global journal of business management : GJBM
8
(
2014
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10010533380
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