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~person:"Gould, Stephen J."
~person:"Krisjanous, Jayne"
~subject:"social marketing"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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Avoiding throwing out the baby with the bathwater : critically deconstructing contested positions on social and
macromarketing
in the health domain
Gould, Stephen J.
;
Semaan, Rania W.
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 520-531
Persistent link: https://www.econbiz.de/10010467237
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2
Examining the historical roots of social marketing through the Lights in Darkest England campaign
Krisjanous, Jayne
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 435-451
Persistent link: https://www.econbiz.de/10010467245
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