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~person:"Gould, Stephen J."
~subject:"advertising images"
~subject:"social marketing"
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Gould, Stephen J.
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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Neoliberalism and managed health : fallacies, façades and inadvertent effects
Gurrieri, Lauren
;
Previte, Josephine
;
Brace-Govan, Jan
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 532-538
Persistent link: https://www.econbiz.de/10010467236
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2
Avoiding throwing out the baby with the bathwater : critically deconstructing contested positions on social and
macromarketing
in the health domain
Gould, Stephen J.
;
Semaan, Rania W.
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 520-531
Persistent link: https://www.econbiz.de/10010467237
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