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~person:"Gourville, John T."
~subject:"Konsumentenverhalten"
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Gourville, John T.
Bertini, Marco
20
Aydinli, Aylin
5
Wathieu, Luc
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Ofek, Elie
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Aparicio, Diego
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ECONIS (ZBW)
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The branding of next-generation products
Bertini, Marco
(
contributor
);
Gourville, John T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003470290
Saved in:
2
The branding of next-generation products
Bertini, Marco
;
Gourville, John T.
;
Ofek, Elie
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 25-43
Persistent link: https://www.econbiz.de/10003579917
Saved in:
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