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~person:"Govindarajan, Vijay"
~subject:"Multinationales Unternehmen"
~type_genre:"Ratgeber"
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Multinationales Unternehmen
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Govindarajan, Vijay
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ECONIS (ZBW)
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Reverse innovation : create far from home, win everywhere
Govindarajan, Vijay
;
Trimble, Chris
-
2012
how to succeed on the ground with reverse innovation, showing how these companies use a different
management
model than …
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